Tag Archives: IMATS

Who wants to know the ultimate makeup secrets? EVERYONE!

4 Oct

On our recent trip to IMATS not only did we see and experience some amazing products, I also had the opportunity to listen to my makeup artist idol, Rae Morris give a very detailed and informative talk on her career and the industry. Rae has worked with some talented people in her 15 years as a professional makeup artist, some of those people include, Miranda Kerr, Cate Blanchett, Jessica Biel, Pink and Hugh Jackman. Not to mention the countless advertising campaigns and editorial work, she has also been the Makeup Director for L’oreal Paris since 2003! Wow, such an amazing CV!

As makeup artists we try and find inspiration from all around us and sometimes through books (or makeup bibles). One of my makeup bibles just so happens to be written by my idol herself, Rae Morris and titled The Ultimate Guide. When I was a makeup student I used to flick through this book constantly, dreaming of one day creating such beautiful work as Rae. So you can imagine my delight when I was able to actually listen to her speak, I was like a fat kid at the corner shop, wanting all the information I could possible get within the one hour time limit.

Rae Morris: The Ultimate Guide is a 256 page teaching masterpiece, every page is full of great tips and techniques and step by step instructions on how to achieve great makeup both for personal and professional use.

In the book Rae goes into detail on creating the best makeup looks for your face shape, such a great piece of information! When you start working as a professional artist this is something that is just so important and something not all people out there understand. Different face shapes whether they be pear, oval, round or long have different features that can be both highlighted to stand out, or shaded to not stand out as much. This book tells you what those features actually are.

If you are a professional makeup artist or an avid makeup lover you should definitely have a good flick through this book. I guarantee you will learn something.

RRP: $39.95. Avaliable from all good bookstores.

* Image courtesy of Angusrobinson.com.au

Our Adventure to IMATS!

28 Sep

We trekked into the city early Saturday morning and after a bit of parking debacle we managed to get our hands on a hot coffee and some delicious turkish toast. We were now ready to take on the magical world of IMATS. (International Makeup Artist Trade Show)

Where to start? We wandered around looking at all the great products on offer, checked the timetables for the stages and stopped to have a quick look at the progress of the artists in the makeup awards.

Rae Morris was on the main stage so we took up position and listened (and learned) eagerly to all she had to say. She spoke about her experiences on being a makeup artist, some tips on how to get started and be successful and most important, some makeup tips to make your eyes look bigger. She also just launched a great brush range designed to make your application quick and easy with only few stroke blending.

Next up, Mac presents Body Art Trilogy with Nicole Thompson, senior artist and leader of the MAC pro body art team. Wow! These were amazing! The team created 3 different looks all disappearing into the background, inspired by graffiti, PVC and layered illustration.

The day finished up with keynote speaker Napoleon Perdis, speaking about his range, experiences and of course, himself!

Ahhhhh a great day with so much makeup and we learned so many great tips. Thanks IMATS!

Nothing better then a reminder on a Monday…

19 Sep

Don’t forget, the International Makeup Artist Trade Show (IMATS) is on this coming weekend, September 24th and 25th. The best thing about this event is that it is open to everyone, even if you are not a Makeup Artist you can come along and see all the new and amazing products and techniques you may not even know exsited.

The IMATS trade show is visiting six other cities around the world, we are so lucky one of them is Sydney (Sorry Melbournites). There are 11 keynote speakers at the Sydney event including Rae Morris and Napoleon Perdis, The Makeup Case are lucky enough to be invited to Napoleon Perdis keynote! Needless to say, we are excited and will fill you in on all the goss.

If you want to come on down to the trade show, it will be held at the Sydney Convention Centre Darling Harbour. Tickets are avaliable at the door for $45.00 for one day or $75.00 if you would like to attend both days. Remember to come and say ‘hi’ if you see two girls walking around looked dazed and amazed, it will most probably be us.

Have a look at the schedule before you go, just so you dont miss anything amazing. Let us know what you think of the show!

*Image courtesy of IMATS.com

IMATS – September 24th and 25th 2011.

3 Sep

The International Makeup Artist Trade Show is coming to Sydney in September 2011. 

IMATS is the make-up world’s biggest gathering. There are shows in New York, LA, Toronto, London and Vancouver. On display are thousands of make-up artists, vendors and enthusiasts there to discuss, display and collect the best the industry has to offer. There are makeup pros, new products, education and demonstrations.

Some of the brands you’ll see are MAC, Napoleon Perdis, Serge Louis Alvarez, Inglot, Gorgeous Cosmetics, Naked Cosmetics Australia, Showface and heaps more.

The best thing about IMATS is that is open to the public. So get your comfy shoes on and head down to The Convention Centre in Darling Harbour and check out makeup heaven.

Visit IMATS for tickets and more information.

*Images courtesy of IMATS.net

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